I was contracted as a freelancer to rework the branding of the Designer Pop-Up store in East London, Shoreditch. The shop is located in a thoroughfare between Liverpool St and Bethnal Green, the design challenge was to help the business to establish a visually clean and modern brand that reflected the high-end fashion apparel. I worked with the owners to completely re-brand the shop, rework the website, shop front, shop accessories as well as produce marketing collateral in a variety of mediums.
